Hotel holidays: Why luxury hotels are the best way to holiday safely - 'in safe hands'
HOTEL holidays are back on the cards for some people who wish
to take a break now that quarantine measures have been lifted. The
founder of luxury hotel club Little Emperors has revealed why up-market
hotels might be the best way to holiday safely.
Hotels are now up and running and eager to get customers
through their doors. And while many might be worried about taking a
holiday, a hotel stay could be your safest bet. Since lockdown measures
were eased, consumer demands have taken a turn towards cleanliness and
safety.
Whether it’s a luxury suite, a room with a view or a
penthouse, staying away from home is still an option, even if it’s just
down the road from your own home.
Founder of Little Emperors Rebecca Masri spoke exclusively to
Express.co.uk about why luxury hotels may be just what customers are
looking for.
“When the coronavirus started back in March, my team and I were on zoom
calls all day long with hotels about their sanitization,” Masri
explained.
“And I think at the level of luxury, you can assume that they are
cleaning thoroughly.
“All hotels should have a high level of sanitization.”
Luxury hotels often include housekeeping in their price tag, which can
make them more appealing to consumers, especially in the current
climate.
Masri continued: “I think the luxury segment is considered to
have much more thorough - twice daily housekeeping etc. - sanitization.
“And there is the assumption that you are in safe hands when you are
travelling with a well-known luxury brand.”
Masri believes the travel industry has taken a “massive blow” since the
coronavirus pandemic began.
Like many businesses within the travel sector, Little Emperors has
experienced fewer bookings.
However, she thinks that luxury hotels will help maintain consumer
confidence.
In fact, while Little Emperors has experienced fewer bookings, she
revealed that “the number of room nights” that they have booked has
gone up.
“It’s really the luxury hotels who will maintain the confidence of the
members more so,” she explained.
“I definitely think there is a trend towards that.”
Little Emperors is a private members luxury hotel club that offers
members affordable luxury and value for money.
The members club was founded in 2009 by Masri, and has since garnered
an impressive 35,000 members.
The luxury hotel club offers its members unparalleled exclusivity,
unlocking a world of grandeur hotels which include the likes of The
Connaught, the Four Seasons on Park Lane and The May Fair in London.
Little Emperors prides itself on full transparency with no add-ons
assuring the lowest rates available to members.
“If you do find a lower rate somewhere else, we’ll match it,” Masri
said.
She continued: “As a business proposition we’re adding value whether
that’s through negotiated corporate rates or through the leisure
business which is often of added value like complimentary breakfasts,
upgrades hotel credit, that’s the value we’re adding to our clients.”
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